Golf Accessories - Is Your Eye Off the Ball?
Golf accessories are part of the ammunition in any golfer's arsenal. Being properly equipped is crucial for the game. But now, there's a host of gimmicky golf accessories in light of the Tiger Woods affair. Now you can buy golf balls featuring pictures of his lovers and there are endless jokes about his sex life ('Did you hear Tiger changed his name to Cheetah?')
Putter not Porn Stars
The negative press around Woods has taken our eye off the ball, and now some golf critics are saying it's time to refocus on the game. Writing in the Guardian, Martin Kelner said fans of Woods wanted to know about his putter 'not porn stars'. Now in America TV and radio shows feature Woods' alleged mistresses discussing lurid details of their sex life. Traditionally, golf accessories were not the paraphernalia associated with sexiness - if anything its image was a sport of the middle class and middle aged. But now, as Martin Kelner wonders: when did golf get sexy?
Can't See the Wood for the Trees?
Those who devour celebrity magazines and gossip may have a fleeting interest in Tiger Woods and his personal life. But those who play the game because they love the game, or who watch it as fans of the sport don't necessarily give a hoot about Woods' indiscretions. They're probably more interested in what brand of golf accessories he uses. But it is to some extent symptomatic of the media culture we live in. Golf is probably one of the last sports to become a victim of celebrity culture, but the phenomenal superstar status Woods achieved with his endorsements, sponsorship deals and huge winnings has ensured golf attracts media attention. It may not be on the scale as football is, with the nation's Posh and Becks obsession and WAGs culture, but it seems for those that love the game, it's time to focus back on the golf balls. The only golf accessories the true fan needs is the right golf balls, tees, clubs, golf grips and bags - not a copy of Heat magazine.
As Martin Kelner concluded on the Woods' media maelstrom, for the serious golf commentators like golfer Peter Alliss, it's all about examining Woods and his new putter: "The other stuff - hotel rooms and porn stars - was worthy of nothing more than the famous harrumph. The BBC's top people should be working on keeping him alive and commentating for another 40 years."
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